Cowork Writes Worse Than You Do, Until You Show It How You Write

You need a short post announcing that your team shipped something. You tell Cowork, "Write a LinkedIn post about our launch." Ten seconds later you have one. It's grammatical. It's structured. It has a hook, three points, a call to action.

It also doesn't sound like a single human you've ever met. "We're thrilled to announce." "This wouldn't have been possible without our incredible team." "Excited for what's next." You'd never say "thrilled." You don't use the word "incredible." You read it back and feel a small flush of embarrassment at the thought of posting it under your name.

So you rewrite the whole thing by hand, which is exactly what you were trying to avoid.

The tool wasn't the problem. You asked a stranger to write as you and never showed the stranger a single thing you'd written.

Voice is learnable. The fix is one file and an afternoon you only spend once.

#Why the default sounds like no one